Meanwhile, the mainline focuses on runway collections as well as perfumery and watches. Focusing on ready-to-wear pieces, accessories and shoes, this range is infused with trending elements and an urban-luxe finish making for perfect, luxurious everyday companions. This lifestyle brand is designed and merchandised for a different and younger customer who likely has never seen, heard of, or cared about the Michael Kors collection or its understated, classic American positioning and style. What is the difference between Michael Kors and Michael Michael Kors?As the positioning of a lower tiered line, Michael by Michael Kors, into a global lifestyle brand seems a distinctly different brand proposition and one that is, at odds with the couture line. The MICHAEL Michael Kors line includes women's handbags and shoes as well as women's ready-to-wear apparel. The MICHAEL Michael Kors line was launched in 2004, joining the original Michael Kors Collection label. His namesake company, established in 1981, currently produces a range of products under his signature Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels.These products include accessories, footwear, watches, jewelry, women's and men's ready- to-wear, wearable technology, eyewear and a full line of fragrance products. Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready- to-wear.
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